FXCM also did not want to pull IT resources away from product work to focus on a CRM
implementation, so ease-of-installation and minimal ongoing maintenance requirements were
important criteria as well.
The company evaluated solutions from companies including Siebel, GoldMine, and SalesLogix
but was impressed with salesforce.com. The deal was sealed during a free, 30-day test drive of the
on-demand CRM solution. “With most solutions, a salesperson walks you through the demo, or
you can try a genericized demo on your own,” explains Prosser. “With Salesforce, we were able to
kick the tires in our own personal account for up to a month. We tested the functionality that was
important to us and even customized the solution to match our sales process, all on our own and
right within the free demo account. After we signed up, all those customizations and data rolled
into our live solution.”
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