FXCM History

FXCM’s history, the sales team tracked new leads and prospects in Excel spreadsheets.
As the company grew, the team switched to Microsoft Access to manage increasing lead volume,
but FXCM’s success soon outgrew that system, too. “The incredible volume was too much for
Access to handle and was creating troubling inefficiencies that resulted in some leads being called
twice while others were ignored,” explains Marc Prosser, chief marketing officer at FXCM. “And
to make matters worse, we were not able to easily share customer information as prospects moved
through the pipeline. Our customers and our salespeople work around the world and around the
clock, so seamless coordination is critical.”