Salesforce facilitated integration with internal systems

Salesforce facilitated integration with internal systems—including a proprietary software applicationbuilt on top of an Oracle database—putting new and updated customer information such as accounttransactions, balances, and contact information within easy reach of sales teams using Salesforce. FXCM quickly and easily achieved its various integration projects through a combination of in-house FXCM resources, a third-party tool, and salesforce.com’s professional services. “Our abilityto do some of our own integration work underscores a key value proposition of Salesforce—it’s veryeasy to install and maintain, and even integration requires few, if any, outside resources,” says Prosser. “Because it’s so tightly integrated, our busy teams can get a complete view of the entire customerexperience simply by logging into Salesforce.”